Randy Lucas Tax + Energy | Collateral Design

Randy Lucas Tax + Energy | Promotional Collateral Design

The concept was to produce a piece that would promote minimizing one's carbon footprint. To achieve this, C R E A T i V E N E S S found a seeded paper that would allow the recipient of the mailer to plant the product. This not only accomplished the footprint minimalization goal of the client, but also afforded the recipient the opportunity to contribute to the growth of natural wildflowers.
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